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Recent Blog Posts
New Top Level Domains on the Horizon: Good News for the Legal Industry
Just when you thought you had it covered, your colleague brings up the benefits of utilizing TLDs, or Top Level Domains. As the water cooler conversation continues you point out that you update your status on Facebook on a daily basis, you ensure that your LinkedIn profile is at its utmost professional best and your fingers fly furiously through informative micro-blogging tweets.
Before heading back to your office to Google "TLD" you leave him impressed with the number of new clients who have graced your door since you began posting relevant blogs and uploading professionally produced videos. Judging by the look on his face, you wonder if you came off a bit rude as you sprint back to your office.
You fire up your tablet and begin the search via Google’s kingdom. And there it is, a top level domain or TLD, the reigning king of all domains supreme. You read on. A TLD is a labeling function of a qualified domain name. It allows for specifying the exact location of a three part domain name with .com rating as the premium option.
9 Tips for Today's Attorney Marketing Strategy
Attorneys cannot afford to lose sight of the fundamental strategies that can often grow their practice. Even though your attorney marketing campaign may be purring like a kitten, revisiting a few suggestions of yesteryear may also prove healthy for your bottom line.
A recent article published by the American Bar Association urges attorneys to turn their best intentions into best practices. These suggestions may trigger a few new ideas for marketing your practice:
- The 80/20 Rule: Referrals still remain an integral component of any law practice. Eighty percent of new clients are referred by the remaining 20 percent of your current clients. Take the time to personally meet with your clients either in-house or on their turf. By building strong client relationships you will surely increase your referral rate.
Beating the Clock: Time Management Tips for Attorneys
Time is of the essence. According to ABC News, Americans spend too much time burning the candle at both ends. We spend more time at the office in sharp contrast to our counterparts: the UK; France; Germany; Norway and quite surprisingly Japan. American workers top the list of least vacation days taken, longer hours, and a rocky road to the promise land of retirement. American attorneys are not exempt.
In a recent article by Paul H. Burton, posted to the American Bar Association, there are five simple steps that can not only increase productivity but add a few extra ticks to the mindful eye of the clock. Burton suggests that implementing these tips can improve time management, break unhealthy work habits and just may get you home by dinnertime.
Social Media Marketing Now Gracing the Legal Industry’s Welcome Mat
According to a recent article published by the The Washington Post, legal firms are realizing the benefits of a well rounded social media marketing campaign. So much so that 20 percent of firms now house a full time media specialist. For smaller firms or solo practice attorneys contracting with a online marketing firm solely for attorneys can provide the same benefits as employing an in-house specialist.
This is truly a notable shift for the risk reluctant legal industry who made their arrival slightly behind the restaurant and retail industries. When the latter was fully participating in the expansive spectrum of the social media arena to promote discounts and product lines, the legal industry was reluctantly contemplating if social media was a profitable way to engage prospective clients before they signed off on the social media RSVP.
Is Twitter Tweeting its Swan Song? Will Twitter Troubles Affect Online Marketing Strategies for Attorneys?
As an tech savvy attorney you have sung the praises of your online marketing efforts. You have tackled social media and your online presence is producing substantial new client ratio results.
Without perhaps publicly admitting it, your favorite technological tool is Twitter. Both personally and professionally you appreciate being able to connect with clients and friends instantaneously. Twitter provides you with the capability of broadcasting pertinent business news all in 140 character or less. Brilliant, but is Twitter flying toward placement on technology's list of endangered species?
Unless you have excused yourself from the internet and refrained from checking your Twitter account, Twitter's stock recently found itself singing an off key? Falling by as much as 18 percent recently, Twitter boasted a meager 3.8 percent in user numbers since the fourth quarter of 2013 and less than enthusiastic engagement by existing users for the same quarter.
Reputation Management for Attorneys: Maintaining a Credible Online Presence
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you will do things differently." - Warren Buffett
This prophetic quote coined by American business magnate, investor and philanthropist Warren Buffett should be incorporated into the mission statement of all businesses today. Especially true for the American attorney. With the increase of social media marketing by the legal community, it is quite easy for a disgruntled client to instantaneously tarnish an attorney’s good name in just a few keystrokes.
Protecting your reputation online takes time and effort. Realizing your time constraints, seeking the assistance of an experienced online marketing firm can be the first step to ensuring your reputation remains intact. Before researching your options, it may be beneficial to first fully understand the importance of monitoring your online credibility:
Online Marketing for Lawyers: Putting a Trusted Name Behind the Wheel
It is official. British insurance agency, Sheilas' Wheels recently polled clients to determine the amount of time and costly petrol patrons are willing to deplete before asking for directions. Not surprising, 75 percent of female clients would not hesitate to wave down a good samaritan but 25 percent of all males surveyed admit to driving over one half an hour before declaring they are lost. Even worse, 10 percent admit to refusing to ask for directions at all.
Although this survey originates across the pond, the percentages for the U.S. population probably rank close to the UK findings. Luckily, for both sexes the advancement of technological navigation devices for the directionally challenged have become a mainstay in our daily lives, virtually making it easier for us to get from Point A to Point B.
Tupperware and American Consumerism: The Path to Online Marketing for Attorneys
Consumerism or how we Americans fit into the social and economical order that encourages us to purchase goods and seek out services surprisingly heightened after World War II with the introduction of believe it or not, Tupperware.
According to a recent article published by the Public Broadcasting Services (PBS), Tupperware cleared the way by promoting hearth and home but also as a product line that could ease the burden of the busy post-war housewife. It also opened the door to the long-term indulgent relationship with American consumerism.
Although we may not be experiencing the rate of economic growth as witnessed by the baby boomers of our society, Americans have burrowed a new course of consumerism through the technological advancements of the magical World Wide Web.
Establishing a Local Presence: Attorneys Turning to Google+
Google…
If you think about it for a moment or two, it is bit of an odd name. With projected growth estimated at 19.92 percent for 2014, this global marketing leader has managed to formidably scribe it’s name into our business vocabulary of today.The evolution of Google and social media has provided the legal industry with new terms and technology for building successful global, national and/or local marketing campaigns. So how can attorneys increase their online presence in their own backyards to successfully farm local prospective clients?
Google has it Covered...
With Google+ - Local Page Optimization, attorneys wanting to increase their local internet visibility carefully design a local profile page and then choose optimized key words that positions their practice respectfully on Google's Search Engine Results Page (SERP) for a specific geographical area.
Let's Chat: Attorney's Expanding Website Functionality via Click-to-Chat Technology
As an attorney, in all probability your website has been professionally developed to specifically direct prospective clients to your site. Your informative website chronicles your professional credentials, provides contact information, hosts relevant blogs and informative videos, but can your website work even harder to harness prospective clients and generate more leads?
The answer is yes. According to The Lead Review, 80 percent of all legal Internet traffic is driven by prospective clients who are seeking answers to specific legal questions. This is your opportunity to be the attorney with the answers, anytime day or night.
By incorporating an interactive Click-to-Chat software within your website not only will you be able to monitor real-time Internet activity but you will also establish an immediate connection with a visiting potential client through the use of live chat or text capabilities.
