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Recent Blog Posts
Online Marketing for Lawyers: Putting a Trusted Name Behind the Wheel
It is official. British insurance agency, Sheilas' Wheels recently polled clients to determine the amount of time and costly petrol patrons are willing to deplete before asking for directions. Not surprising, 75 percent of female clients would not hesitate to wave down a good samaritan but 25 percent of all males surveyed admit to driving over one half an hour before declaring they are lost. Even worse, 10 percent admit to refusing to ask for directions at all.
Although this survey originates across the pond, the percentages for the U.S. population probably rank close to the UK findings. Luckily, for both sexes the advancement of technological navigation devices for the directionally challenged have become a mainstay in our daily lives, virtually making it easier for us to get from Point A to Point B.
Tupperware and American Consumerism: The Path to Online Marketing for Attorneys
Consumerism or how we Americans fit into the social and economical order that encourages us to purchase goods and seek out services surprisingly heightened after World War II with the introduction of believe it or not, Tupperware.
According to a recent article published by the Public Broadcasting Services (PBS), Tupperware cleared the way by promoting hearth and home but also as a product line that could ease the burden of the busy post-war housewife. It also opened the door to the long-term indulgent relationship with American consumerism.
Although we may not be experiencing the rate of economic growth as witnessed by the baby boomers of our society, Americans have burrowed a new course of consumerism through the technological advancements of the magical World Wide Web.
Establishing a Local Presence: Attorneys Turning to Google+
Google…
If you think about it for a moment or two, it is bit of an odd name. With projected growth estimated at 19.92 percent for 2014, this global marketing leader has managed to formidably scribe it’s name into our business vocabulary of today.The evolution of Google and social media has provided the legal industry with new terms and technology for building successful global, national and/or local marketing campaigns. So how can attorneys increase their online presence in their own backyards to successfully farm local prospective clients?
Google has it Covered...
With Google+ - Local Page Optimization, attorneys wanting to increase their local internet visibility carefully design a local profile page and then choose optimized key words that positions their practice respectfully on Google's Search Engine Results Page (SERP) for a specific geographical area.
Let's Chat: Attorney's Expanding Website Functionality via Click-to-Chat Technology
As an attorney, in all probability your website has been professionally developed to specifically direct prospective clients to your site. Your informative website chronicles your professional credentials, provides contact information, hosts relevant blogs and informative videos, but can your website work even harder to harness prospective clients and generate more leads?
The answer is yes. According to The Lead Review, 80 percent of all legal Internet traffic is driven by prospective clients who are seeking answers to specific legal questions. This is your opportunity to be the attorney with the answers, anytime day or night.
By incorporating an interactive Click-to-Chat software within your website not only will you be able to monitor real-time Internet activity but you will also establish an immediate connection with a visiting potential client through the use of live chat or text capabilities.
YouTube for Attorneys: Rounding Out Your Social Media Campaign
We are truly internet enthusiasts. With Americans spending an average of 23 hours per week on the global marketplace, Facebook, Google, and LinkedIn have become a staple in both our personal and professional lives.
On a personal level we rely on social media to stay in touch with family and friends but in our professional lives we expect these marketing leaders to work 24/7 to promote and grow new business.
Overall, online marketing has found its niche in the legal community. By providing daily exposure to prospective clients, Facebook, Google and LinkedIn clearly top the short list of marketing giants, but perhaps there lies yet another underutilized sleeping giant, online video marketing with YouTube.
Seventy percent of Americans are previewing online videos daily (Tech News Daily). So, what better way to make an indelible first impression? Combined with all other social media marketing tools, the use of online videos can effectively round out your marketing campaign by extending a personal invitation to prospective clients.
Google Adwords: Driving the Legal Industry Forward in the Advertising Marketplace
The benefit of building a better website full of relevant content, informative videos, timely blogs and documentation of your legal services and accomplishments is not worth the internet real estate if it does not drive new clients to your door. Your advertising dollar needs to work smarter.
Google Adwords puts you directly in the driver's seat. By eliminating traditional advertising rate cards and price lists, Adwords gives you the power to map your own advertising road trip.
Launched by Google in 2005, Adwords is built on a pay-per-click (PPC) advertising platform.
Overall the concept is quite simple:
- People search on Google
- You pay only for active clicks
- You acquire more customers
New Years Resolutions for Lawyers: Business As Usual? Certainly Not
Business plans are an essential for any legal startup. But, once up and running, is the original plan revisited or adapted on an annual basis? Give it some thought. Things change, especially in regard to how you or your firm may acquire new clients via a long-range marketing plan.
With 2013 coming to a close, this would be the opportune time to dust off the marketing plan and make some changes. This is especially important when it comes to increasing your exposure through social media. Before stopping by the marketing department, try a few of these tips.
I Will Maintain My Online Presence. – Google your name. Admit it, we have all done this. Take a moment to objectively assess what pops up. This would be the perfect time for you to add a few relevant blogs to increase visibility through the use of social media components featuring LinkedIn, Google+, Facebook or Twitter.
Internet Marketing 101: Attorneys Are Tweeting? Surprisingly, Yes
The memo popped up in your email this morning. All attorneys are now required to maintain a Twitter account as part of the firm's social media marketing (SMM) strategy.
Twitter is often simultaneously linked to celebrities or politicians behaving badly, but overall this mode of social media communication should find its way into your marketing campaign. Following the birth of its technological cousins, Myspace in 2003 and Facebook in 2004, Twitter arrived on the scene in 2006 and was the brainchild of Evan Williams, Jack Dorsey and Biz Stone. Their new technological insight was to provide a vehicle for users to microblog or a way to stay connected in real time to specific clients or network groups.
David B. Sosin: Candidate for 3rd Vice President of the Illinois State Bar Association
Attorney David B. Sosin is running for the 3rd Vice President of the Illinois State Bar Association. He has served the local community from his private commercial practice for 43 years.
He received a Bachelor of Science degree from the University of Illinois and a J.D. from Northwestern University in 1972. David currently serves on the Board of Governors and as the Treasurer of the Illinois State Bar Association. He is also the Past President of the Illinois Bar Foundation, a member of the Board of Directors of the ISBA Mutual Insurance Company, and Past President of the Southwest Bar Association. He has been honored as a 2011 Laureate of the ISBA Academy of Illinois Lawyers, received an ISBA Board of Governors Award, and earned the David Hilliard Award for Committee Service from the Chicago Bar Association.
David has served as a facilitator for the Illinois Supreme Court Town Hall meetings on Professionalism, and has spoken at numerous ISBA educational programs including the People's Law School and Small Firm Conferences. He previously chaired ISBA Committees for Bar Services, Minority and Women's Participation and the Insurance Program, as well as the Bar Leadership Program for Affiliated Bar Associations.
Advertising in Today’s Legal Market: Myths vs. Modernizing
"The more things change, the more they stay the same." Not necessarily or true when it comes to positioning your presence in today's expansive legal arena. The days of print advertising and relying on referrals alone are long gone. So how do you compete for your next client in today's market?
Enter social media marketing (SMM).
Today's prospective client has questions and will browse the internet for the attorney who can provide the answers. A successful SMM campaign can make all the difference between a prospective client or a retained client. So what are the components of a successful SSM campaign?
- Comprehensive Website
- Informative Content Development
- Search Engine Optimization
- Strong Profile on Social Media Sites
- Interactive Platforms
- Integration of Mobile Technology
