Posted on January 09,2014 in OVC Lawyer Marketing

We are truly internet enthusiasts. With Americans spending an average of 23 hours per week on the global marketplace, Facebook, Google, and LinkedIn have become a staple in both our personal and professional lives.

On a personal level we rely on social media to stay in touch with family and friends but in our professional lives we expect these marketing leaders to work 24/7 to promote and grow new business.

Overall, online marketing has found its niche in the legal community. By providing daily exposure to prospective clients, Facebook, Google and LinkedIn clearly top the short list of marketing giants, but perhaps there lies yet another underutilized sleeping giant, online video marketing with YouTube.

Seventy percent of Americans are previewing online videos daily (Tech News Daily). So, what better way to make an indelible first impression? Combined with all other social media marketing tools, the use of  online videos can effectively round out your marketing campaign by extending a personal invitation to prospective clients.

Continue Reading ››

 Posted on January 03,2014 in Legal Marketing

The benefit of building a better website full of relevant content, informative videos, timely blogs and documentation of your legal services and accomplishments is not worth the internet real estate if it does not drive new clients to your door. Your advertising dollar needs to work smarter.

Google Adwords puts you directly in the driver's seat. By eliminating traditional advertising rate cards and price lists, Adwords gives you the power to map your own advertising road trip.

Launched by Google in 2005, Adwords is built on a pay-per-click (PPC) advertising platform.

Overall the concept is quite simple:

• People search on Google
• You pay only for active clicks
• You acquire more customers

Continue Reading ››

 Posted on December 30,2013 in OVC Lawyer Marketing

Business plans are an essential for any legal startup. But, once up and running, is the original plan revisited or adapted on an annual basis? Give it some thought. Things change, especially in regard to how you or your firm may acquire new clients via a long-range marketing plan.

With 2013 coming to a close, this would be the opportune time to dust off the marketing plan and make some changes. This is especially important when it comes to increasing your exposure through social media. Before stopping by the marketing department, try a few of these tips.

I Will Maintain My Online Presence. – Google your name. Admit it, we have all done this. Take a moment to objectively assess what pops up. This would be the perfect time for you to add a few relevant blogs to increase visibility through the use of social media components featuring LinkedIn, Google+, Facebook or Twitter.

Continue Reading ››

 Posted on December 19,2013 in Social Media

The memo popped up in your email this morning. All attorneys are now required to maintain a Twitter account as part of the firm's social media marketing (SMM) strategy.

Twitter is often simultaneously linked to celebrities or politicians behaving badly, but overall this mode of social media communication should find its way into your marketing campaign.  Following the birth of its technological cousins, Myspace in 2003 and Facebook in 2004, Twitter arrived on the scene in 2006 and was the brainchild of Evan Williams, Jack Dorsey and Biz Stone. Their new technological insight was to provide a vehicle for users to microblog or a way to stay connected in real time to specific clients or network groups.

Continue Reading ››

 Posted on December 17,2013 in Illinois State Bar Association

Attorney David B. Sosin is running for the 3rd Vice President of the Illinois State Bar Association. He has served the local community from his private commercial practice for 43 years.

He received a Bachelor of Science degree from the University of Illinois and a J.D. from Northwestern University in 1972. David currently serves on the Board of Governors and as the Treasurer of the Illinois State Bar Association. He is also the Past President of the Illinois Bar Foundation, a member of the Board of Directors of the ISBA Mutual Insurance Company, and Past President of the Southwest Bar Association. He has been honored as a 2011 Laureate of the ISBA Academy of Illinois Lawyers, received an ISBA Board of Governors Award, and earned the David Hilliard Award for Committee Service from the Chicago Bar Association.

David has served as a facilitator for the Illinois Supreme Court Town Hall meetings on Professionalism, and has spoken at numerous ISBA educational programs including the People's Law School and Small Firm Conferences. He previously chaired ISBA Committees for Bar Services, Minority and Women's Participation and the Insurance Program, as well as the Bar Leadership Program for Affiliated Bar Associations.

Continue Reading ››

 Posted on December 12,2013 in Legal Marketing

"The more things change, the more they stay the same." Not necessarily or true when it comes to positioning your presence in today's expansive legal arena. The days of print advertising and relying on referrals alone are long gone.  So how do you compete for your next client in today's market?

Enter social media marketing (SMM).

Today's prospective client has questions and will browse the internet for the attorney who can provide the answers. A successful SMM campaign can make all the difference between a prospective client or a retained client. So what are the components of a successful SSM campaign?

• Comprehensive Website
• Informative Content Development
• Search Engine Optimization
• Strong Profile on Social Media Sites
• Interactive Platforms
• Integration of Mobile Technology

Continue Reading ››

 Posted on May 21,2013 in Criminal Law

Naperville DUI attorney Don Ramsell and Jonathon discuss the National Transportation Safety Board's recommendation to states that they lower the blood-alcohol content level on The Brandmeier Show. Jonathon Brandmeier currently hosts the morning show on Chicago’s WGN Radio AM 720, a powerhouse station heard in thirty-eight states. The show is also streamed live worldwide on wgnradio.com, iHeartRadio, and TuneIn radio. Attorney Don Ramsell represents criminal defense clients across the State of Illinois, including matters of DUI Defense, Drug Charges, Expungements and Sealing, Juvenile Offenses, Property Crimes, Sexual Offenses, Traffic Violations, Secretary of State Hearings, Violent Crimes, White Collar Crimes and Asset Forfeiture. Get in touch with the experienced attorneys at Ramsell & Associates, LLC by calling 1-888-FELONYS or contacting the firm online. Ramsell & Associates, LLC offers law services in DuPage County, Kane County, Will County, Cook County, McHenry County, Lake County, and Kendall County, Illinois.

Continue Reading ››

 Posted on April 22,2013 in Criminal Law

Online Video Concepts has released another website for the Law Offices of Tim Powers at www.dentoncountydrugarrest.net. This new drug crimes focused website shares how attorney Tim Powers and his law firm aggressively defend drug convictions in the State of Texas. As experienced drug crime lawyers, the law firm focuses on criminal defense of the following charges involving: Marijuana Cocaine Heroin Prescription Drugs Felony Drug Arrests Possession Possession with Intent to Deliver Drug Trafficking The Law Offices of Tim Powers works closely with their clients to listen to their goals and needs, while striving to minimize legal consequences. The law firm also is skilled in negotiation practices to make sure a drug conviction stays off your permanent record. Contact these knowledgeable drug crime attorneys by calling 940-483-8000 for a free initial consultation. View more Online Video Concepts client websites.

Continue Reading ››

 Posted on April 11,2013 in Campaigns

Attorney Vincent Cornelius is running for 3rd Vice President of the Illinois State Bar Association. Vincent is the principal of the Law Offices of Vincent F. Cornelius, a firm with offices in Wheaton and Joliet. In 1989, up until the time he opened his law firm, he practiced law as a prosecutor in the Office of the DuPage County State’s Attorney. Vincent received his JD from the Northern Illinois University College of Law in 1989 and received his BBA from the University of Francis. He is an Illinois native through and through. He understands the needs of attorneys in his resident town of Naperville, as well as across Illinois. Support Vincent Fitzgerald Cornelius for ISBA 3rd Vice President for 2013.

Continue Reading ››

 Posted on April 11,2013 in Campaigns

Judge Neal Cerne has announced his running for Circuit Court Judge of the Illinois 18th Judicial Circuit (DuPage County). Neal, prior to becoming a judge, was a private attorney for two decades. He was recognized twice as a Super Lawyer which showcases the top 5% of lawyers and named Lawyer of the Year by the DuPage County Bar Association. Neal has served as President of the CASA of DuPage which provides advocacy for abused and neglected children and served as a Deacon and an Elder of the Knox Presbyterian Church. He regularly volunteers at the Hesed House in Aurora and is the current President of the Rotary of Naperville Downtown. Neal is dedicated to the law and the citizens of DuPage County, Illinois. 

Continue Reading ››