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Recent Blog Posts
Five Marketing Strategies Every Attorney Should Be Using
Marketing is a vital part of building a successful law firm. With increasing competition in the legal industry, it is crucial for attorneys to use smart, effective marketing strategies to stand out and connect with potential clients. The right strategies can help build trust, establish your firm’s authority, and attract the kind of clients you are looking for.
At OVC Lawyer Marketing, we use every available resource to help our clients succeed. Here are just a few of the services we provide.
A Strong Online Presence
In today’s digital world, having a robust online presence is essential. Potential clients often start their search for legal services online, and your firm’s website is likely their first impression of your practice.
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Professional Website: Create a user-friendly and professional website that clearly showcases your practice areas, attorney profiles, and contact information.
What Happens When Your Legal Marketing Partner is Acquired?
As a law firm relying on a company's marketing services, you may feel cornered with limited choices, especially if your chosen marketing partner is acquired by another company. You may also be unsure as to what to do if your firm's current marketing strategy is not performing well enough. Here is why OVC Lawyer Marketing might be the solution your law firm needs.
The Difficult Position Many Law Firms Are In After Acquisition
When one marketing firm is acquired by another, the firm’s clients may experience unexpected consequences. This may include:
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Negative changes in website and overall marketing performance.
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Frustration due to poor communication or customer service of the acquiring company.
The Importance of Responsive Web Designs for Law Firms
In an increasingly digital world, having a robust online presence is no longer optional for law firms; it is essential. One of the critical components of this presence is a responsive web design. But what does that mean? Legal marketing firms like OVC, INC., can help law firms and legal professionals maximize their online presence; leading to improved client results and a more successful legal practice.
Understanding Responsive Web Design
Responsive web design refers to the approach of creating websites that adapt seamlessly to the screen size and orientation of any device—whether it be a desktop computer, tablet, or smartphone. Rather than creating separate websites for each device type, responsive design ensures that a single site can provide an optimal viewing experience. This includes easy reading, navigation, and minimal resizing across different devices, making it a user-friendly option.
Google Makes Changes to Lead Evaluations in Local Services Ads
Google’s Local Services Ads (LSAs) can be a great way to target people who are looking for specific types of services, such as legal help from an attorney. One of the key features of these ads is that unlike traditional pay-per-click (PPC) ads, advertisers will only be charged if someone contacts them through an ad, such as by making a phone call. Google provides advertisers with the ability to review leads, and invalid leads may be disputed.
Google recently announced that it will be making some changes to the ways leads generated through LSAs are handled. The dashboard used by advertisers is undergoing a significant update, which promises to improve the way businesses interact with and evaluate their leads. The traditional "Dispute a Lead" feature is being replaced with a more user-friendly "Rate This Lead" function. This new feature empowers businesses to quickly provide feedback on lead quality and make sure they will only be charged for actual leads. While this update has not yet been universally implemented, it will soon become available to advertisers, giving them the ability to evaluate leads more effectively.
Why Reviews and Ratings Are an Important Part of SEO
Online visibility is crucial for any business that is looking to attract and retain clients. By leveraging online reviews and ratings, businesses can enhance their visibility while establishing a good reputation. Positive reviews and five-star ratings left by clients on Google and other review platforms can build trust with potential customers, and they can also significantly impact a business's search engine optimization (SEO) efforts.
The Impact of Reviews and Ratings on SEO
Search engines like Google are built to provide relevant and trustworthy results to users. Reviews and ratings are critical factors in determining whether a website will be displayed in search results. Positive reviews and high ratings boost SEO in the following ways:
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Increased click-through rates (CTR): High ratings and positive reviews encourage more users to click on a business’s listing when it appears in search results. This will demonstrate to search engines that a business is relevant and popular.
Leaked Documents Provide Insight Into Google Search and SEO
Website owners rely on Google to ensure that people can find them when searching for information online. While Google does provide guidance and recommendations on the ways website owners can help ensure that they will be found in online searches, the best search engine optimization (SEO) practices are often based on experimentation and insights from experts in the field.
The way Google search works is a closely guarded secret. However, some of Google’s internal documents were recently leaked online. SEO experts have been closely analyzing the information, and this has provided them with a better understanding of some of the technical details of Google searches. This may help website owners understand the steps they can take to improve their search rankings.
How Can Blogs Boost a Law Firm’s Online Presence?
In the digital era, establishing a strong online presence is crucial for law firms. While a well-designed website can provide potential clients with information about a firm, its attorneys, and the legal issues it can assist with, blogs can also provide a great deal of value, enhancing a firm’s visibility and client engagement. By consistently publishing insightful blogs, a law firm can provide valuable information and showcase the legal acumen of its attorneys while demonstrating a focus on meeting the needs of clients.
Blogs can provide numerous benefits, including:
Enhancing Visibility Through SEO
Search engine optimization (SEO) is a vital part of a law firm’s digital marketing strategy. SEO can help ensure that a firm can be found by people who are performing online searches for an attorney who can help address their legal needs. Blogs can provide a number of SEO benefits, including:
What Attorneys and Law Firms Need to Know About Cybersecurity
In an era when digital data is incredibly valuable, cybersecurity is a crucial concern for any organization. This is especially true for law firms, which need to take steps to protect sensitive information related to their clients and their cases. Robust cybersecurity measures should be used to protect against data breaches, malware, and other cyber threats. To comply with ethical obligations while maintaining the trust and confidence of their clients, law firms may need to address the following issues:
Website Security
A law firm's website will often serve as a portal where sensitive interactions can occur. Clients who reach out to a firm for legal help will want to make sure the details of their cases are kept confidential. If a website includes functionality that allows clients to make payments, it is important to ensure that financial information is kept secure at all times. The following security best practices should be followed when maintaining an attorney website:
Google’s New Core Update Addresses Helpful Content and Spam
Google search is one of the most crucial components of the internet. The majority of people who are looking for information online will do so by searching on Google. This means that any changes Google makes to the way searches and search results are handled can have massive repercussions. Staying abreast of these updates is not always easy, but it is crucial for search engine optimization (SEO), which can help ensure that a site will show up in search results.
While Google regularly makes minor tweaks to its systems, it occasionally rolls out major updates that may affect large numbers of websites. These changes are known as “core updates,” because they involve adjustments to the basic systems used to determine what sites will be displayed in search results. Google recently announced a core update for March 2024 that addresses how it ranks “helpful content” while also taking steps to address content that is considered to be “spam.”
Top Social Media Marketing Trends for 2024
For law firms and other businesses that are looking to connect with potential clients online, social media can be an essential tool. However, social media marketing is an ever-evolving field, and staying ahead of the current trends is essential to ensure that firms can effectively reach their target audiences. As we look towards 2024, several key trends are expected to dominate the social media landscape. By understanding the best ways to stand out in a crowded field, law firms can take steps to promote themselves, establish credibility and trust, and build relationships with clients.
Short Form and Long Form Video
In recent years, short-form video platforms like TikTok have exploded in popularity. With over a billion monthly active users worldwide, TikTok is more than just a platform for dancing challenges and lip-sync videos—it has become a powerful tool that helps businesses connect with customers. The appeal of short-form video lies in its ability to capture attention quickly and convey information concisely. Attorneys can leverage this trend by creating engaging content that informs people about legal issues and demonstrates how they can help people with their legal needs.
