Lawyer Marketing With Infographics and Infovideos

Dynamic Online Social Media Materials for Law Firms

A successful legal practice does not just happen through coincidence and good luck. It requires years of focused effort and, oftentimes, a great deal of personal sacrifice. You have worked tirelessly to gain the knowledge and skill you need to provide top quality service to your clients, but reaching new prospective customers is often a difficult task for many firms. At OVC, INC., we have the tools and experience to help you grow your visibility with innovative infographics and infovideos designed to catch the attention of a wide range of potential clients.

What Are Infographics?

While you may not be familiar with the term “infographic,” you have probably seen them all over the Internet. They are used in news stories, on social media feeds, and in a variety of other places where their messages are relevant. An infographic is a composite image that contains eye-catching pictures and graphics alongside short, narrative text explanations. They are designed to capitalize on the fast-paced nature of today’s digital landscape, and are extremely useful in drawing traffic to your firm’s website.

Compared to text-based web content—which can be very useful as well—an infographic can be shared more easily on Facebook or Twitter. With the right combination of images and useful data, a well-made, relevant infographic can quickly go viral, expanding your firm’s reach even further.

Transitioning to Infovideos

Infovideos, also known as video infographics or animated infographics, take the idea of an infographic to the next level. They are even more dynamic and attention-grabbing, and research has shown that users are up to 10 times more likely to engage with video than with blogs and other types of marketing content. The human brain is said to process visual stimuli thousands of times faster than it processes text, making infographics and infovideos indispensable marketing options for firms looking to reach more prospective customers.

Putting the Pieces Together

The success of an infographic—whether it is static or animated—is dependent upon the research on which it is based and its visual design. At OVC, INC., we understand that your infographics and infovideos can help establish your credibility in your field. We work hard to develop infographics that are both factually reliable and visually stimulating so that you can educate prospective clients in a very short amount of time. Our team of professionals can also help you track your infographics and videos, allowing you to gain insight into the habits and interests of your target audience.

If you would like to learn more about our expanding catalog of marketing tools and services, contact OVC today. For over fifteen years, we have provided attorneys across the nation with cutting-edge websites and digital marketing products. Call 630-635-8000 to speak with a member of our team and find out how we can help develop the infographics and infovideos that you need to stand out from the crowd.