How Much Should a Law Firm Spend on Marketing? 

 Posted on January 24,2025 in Legal Marketing

When people need a lawyer, one of the first places they look is online. Whether they are searching for a local attorney or trying to understand their legal issue, your firm’s online presence will often be their first impression of your practice. A well-designed website, strong search engine rankings, and interesting social media profiles can all help attract potential clients. Without a robust digital marketing strategy, you risk being overshadowed by competitors who are more visible online.

Of course, all this is not free, and when it comes to creating a marketing budget, many law firms wonder exactly how much they should spend on digital marketing. While there is no one-size-fits-all answer, there are general guidelines that can help law firms make informed decisions.

OVC Lawyer Marketing can not only help your firm manage every part of your online marketing strategy – we also have a variety of services so you can find the ones that fit your budget best. Here are some things to think about as you consider how much you want to spend on digital marketing. 

General Guidelines for Setting a Marketing Budget

While there is no magic number for how much a law firm should spend on digital marketing, many experts recommend allocating a percentage of your revenue toward marketing efforts. For example, newer firms looking to establish themselves may need to devote a larger portion of their budget to marketing, while established firms may focus on maintaining their presence. The specific percentage will depend on factors like your firm’s size, practice areas, target audience, and marketing goals.

It is important to view digital marketing as an investment rather than an expense. The more you put into building a strong and visible online presence, the greater the potential for attracting high-value clients and growing your practice.

Website Design and Development

Your website is the foundation of your online presence. A modern, professional, and user-friendly site is essential for making a strong first impression. A good website will include mobile responsiveness, clear navigation, and engaging content that highlights your practice areas.

Search Engine Optimization (SEO)

Appearing at the top of search engine results is critical for attracting clients. Investing in SEO helps ensure that your website ranks for relevant keywords, making it easier for potential clients to find you online.

Pay-Per-Click (PPC) Advertising

Platforms like Google Ads can help your firm appear at the top of search results immediately. While this strategy requires an ongoing investment, it can deliver quick and measurable results.

Content Marketing

High-quality blogs, videos, and other content can help educate potential clients and establish your firm as an authority in your practice areas. Regularly updating your site with valuable content can also improve your SEO rankings.

Social Media Marketing

Maintaining a strong presence on platforms like LinkedIn, Facebook, and Instagram can help you connect with potential clients and engage with your audience. Paid ads on these platforms can also target specific demographics or geographic areas.

Focus on ROI, Not Just Cost

While it may be tempting to cut corners on digital marketing to save money, it is important to remember that effective marketing is an investment in your firm’s future. The goal is not just to spend money, but to spend it wisely by focusing on strategies that will deliver measurable results. Partnering with a marketing professional who understands the legal industry can help ensure that your budget is allocated in the most effective way.

Contact OVC’s Attorney Digital Marketing Professionals

If reading about all the things you should pay attention to with your digital marketing strategy makes your head spin, not to worry – you don’t have to handle any of this yourself. At OVC Lawyer Marketing, we specialize in making digital marketing easy, accessible, and customizable for every client. Call us at 630-635-8000 to get started today.