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Recent Blog Posts
Content Marketing Has Never Been More Important
If you own or run a business, you understand the necessity of continued growth. You cannot afford to remain stagnant in the modern marketplace, as, for many companies, that equates to falling behind the competition. The dilemma, of course, is determining the best way to more forward and how to take advantage of the resources available in today’s commercial landscape. Development of a strong content marketing campaign can present your company with opportunities for growth like you may have never thought possible.
Understanding Content Marketing
Content marketing is a fast-growing marketing technique that is focused on the creation and distribution of valuable, relevant, and consistent media and content aimed a particular audience with the goal of attracting and retaining customers. This type of marketing directly employs the resources and capabilities of the internet and its unlimited reach, allowing companies to share articles, blogs, images, videos, and other information to strengthen their brand and message. Most importantly, content marketing is completely customizable, as the published content is developed with your goals in mind and designed to meet the needs of your prospective customers.
OVC Chat Box Helps You Stand Out
As you drive home from the office every day, if you are like many professionals, you probably are forced to deal with some level of rush hour traffic. Even if you rely on mass-transportation, the impact of a large number of people commuting at the same time is probably something with which you are familiar. Certain businesses, such as coffee shops, fast-food restaurants, and convenience stores have seized the opportunity to be available to rush-hour travelers by anticipating their needs and meeting them quickly. Similarly, websites which are prepared to offer users the information they need in a quick, convenient manner are poised for success with minimal expense, and live chat from OVC Chat Box can help your company’s site do just that.
New World, New Rules
For far too many companies, a website represents a new variation of an old static billboard. It may contain basic information such as office hours, phone numbers, and some mildly interesting details about the products and services that the business offers. While some information is better than none, such an approach to web design is not much different, and not much more effective, than buying ads in the yellow pages of the phone book.
Bing to Follow Google’s Lead with Algorithm Change
In 1820, English author Charles Caleb Colton declared in his work Lacon: or Many Things in Few Words, “Imitation is the sincerest form of flattery.” George Bernard Shaw has been credited with taking that thought a step further by positing, “Imitation is not just the sincerest from of flattery—it’s the sincerest form of learning.” Whether or not these aphorisms are completely true, there is little question that, in today’s world, an idea with merit will quickly be imitated and incorporated into the products of many individuals and companies. Such is the case with Google’s algorithm update last month, aimed at rewarding mobile-friendly websites and essentially punishing those sites not optimized for mobile use. Last week, Microsoft announced that its flagship search engine, Bing, will be making similar changes to its search algorithm in the near future.
Using Photography in Online Marketing
What was the last thing you remember seeing on social networking site? Do recall a witty Facebook status or an inspirational tweet? Maybe it was a picture of a relative’s child or a vacation snapshot from a friend you have not talked to in years. If you are like most people in the current digital age, it is the images that you carry with you in your mind, much more than quotes or words. That is why savvy business owners looking to more effectively market their brand are moving toward photography and imagery to capture the attention of prospective clients
Move Beyond Text-Based Content
Page after page of marketing advice has been written to help companies better manage their online presence. In addition to creating mobile friendly and responsive designed websites, owners have been encouraged to incorporate dynamic content into their marketing campaigns. Regular updates, social media posts, and blogs can all help promote a brand and bring it to the forefront of public consciousness. However, many text-based efforts fall a bit short in personalizing a company or brand. Appropriate use of images and custom photography, on the other hand, can provide a company site with a personality to match that of your business.
Making Social Media Work for Your Company
Did you know that approximately 1.4 billion people around the world use Facebook every month? Every day, more than 900 million users access the social networking site. In North America alone, nearly 160 million active users browse their news feeds, share pictures and stories, and interact in the digital forum that Facebook provides. For a company interested in marketing its brand, understanding the vast impact of social media can open the door to nearly unlimited growth.
Understanding Your Target Audience
Facebook is just one of a number of growing social media platforms available to those who wish to expand their company’s digital footprint. Twitter, Instagram, LinkedIn, Google Plus, and Pinterest also offer companies the ability to reach potential customers by identifying their needs and interests.
Responsive Design Improves Your Website's Reach
We are living in the future. Understanding this idea and incorporating it into your website and marketing strategy is vital to the long-term success of your company.
In generations past, a stereotypical breakfast table, or at least the idyllic image of one, consisted of kids eating and chatting excitedly about the day, while Mom and Dad sipped coffee and read the newspaper. Whether scanning national headlines or checking the box score of last night’s ballgame, the consumption of printed news and information was a social staple for many years.
This, of course, has changed drastically in the last several decades as more people have become reliant on electronic media to keep the abreast of the world around them. For many, the morning newspaper has been replaced by an iPad or Android tablet, allowing instant access to infinitely more information than ever before. Others may scroll through news feeds or web browsers on their mobile phone, allowing them the same access to the digital world on a smaller screen.
Engaging Blogs Can Be Key to Marketing Success
As the online marketplace continues to attract more and more participants vying for consumer attention, effective marketing strategies must be prepared to evolve. Every year, the marketing landscape changes substantially, and with big developments already starting so far in 2015, this year appears to be no exception. Maintaining consumer interest in your brand may seem harder than ever, but the solution may lie in a concept that has been around for years: blogs.
What is a Blog?
The word “blog” is truncated form of the expression “weblog” with origins traced to about 1999. The term originally referred to what was essentially an online diary or journal. Over the last two decades, blogs have evolved from a collection of personal opinions and experiences to a news source and brand outreach tool.
An estimated 240 million blogs are in existence today, reaching almost 330 million readers. Some blogs are extensions of news organization such the New York Times or The Huffington Post, while others provide a single company’s consumers with product and industry updates on a regular basis.
The Importance of Online Reputation Management
As a successful professional, you have spent many years building your brand. Your office represents your values and the commitment you have to your clients, and you look to offer exemplary service for years to come. Every business, however, eventually must deal with dissatisfied customers and clients. Dissatisfaction may stem from unrealistic client expectations or from legitimate cases of substandard service, but, whatever the case, unhappy customers can create problems, especially when they utilize the internet to voice their displeasure. Negative online reviews can cost you significantly by impacting your office’s ability to attract new clients and maintain the image you desire, but, fortunately, professional online reputation management can help.
Is Your Site Prepared for Google’s Update?
Ready or not, here it comes! Later this month, Google is expected to roll out a new system for ranking search results which will bring significant changes to the way in which websites may increase their visibility. The change creating the most buzz among marketing experts throughout the world can be summed up in a single word: mobile.
Search Engine Algorithms
Search engines like Google and Bing are designed to help users meet their informational needs by providing access to the sites that will best address the purpose of the search. Most do not simply match the specific search terms, but instead, analyze millions of sites in an attempt to calculate which pages may best answer underlying questions and provide the most accurate information. To do so, developers must provide the search program with the appropriate factors upon which to consider each site, compiled in a weighted list known as an algorithm.
It Is All About the Leads: How Online Legal Directory Listings Can Increase a Firm’s Bottom Line
For the practicing attorney, it is all about the leads. No amount of traditional advertising or newly adopted social media marketing can completely replace the importance of referrals or viable leads as a means to increase a practice’s bottom line. With 87.7 percent of all American consumers turning to the internet to search for an experienced attorney, will they be able to locate you?
Benefits of Legal Directory Listing
With one quick click of a mouse, online legal directories can provide prospective clients with comprehensive and relevant information about a specific lawyer or firm. Participating attorneys benefit when prospective clients turn into current clients and current clients remain satisfied clients. Inclusion in legal directories also creates more inbound links to to an attorney's professional website. Not only does this produce an increase in marketing efforts but it also provides effective online reputation management, drives traffic to the site, and ultimately elevates Search Engine Optimization (SEO) page rankings.
