Posted on March 16,2015 in OVC Lawyer Marketing

Have you ever been trying to find the website for a local business only to locate a page that looks like it was uploaded before Google launched in 1998?  Your reaction was probably similar to that of most other potential customers: confusion and a strong likelihood of taking their business elsewhere. Regardless of the quality of service or products offered by your firm, the modern digital landscape requires a strong, visible presence. Weak and outdated sites project to potential clients a lack of vision and forward thinking. Optimizing your site, on the other hand, can provide your prospective clients with a user experience that not only captures their attention online, but leads them directly to your office door.

Business owners need to keep in mind that website optimization is not a checklist of tasks to be completed once and tossed aside. It is a dynamic, ongoing process that must continually evolve to keep your site at the forefront of your industry. While there are certain ways to optimize a website for a specific target audience depending on a company’s primary focus, marketing experts generally agree on several main considerations for any successful business website.

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 Posted on March 10,2015 in OVC Lawyer Marketing

Companies and businesses around the world are realizing the unbelievable marketing potential being made available to them by means of modern technology. From a sole proprietor with no employees to a corporate CEO of a publicly traded giant, the new wave of online marketing can be customized to meet the needs of any size business in any industry on the planet. While some companies continue to invest in large-volume print media or expensive television commercials, content marketing is quickly becoming the method choice for reaching more new potential clients every day.

In its annual business-to-consumer (B2C) marketing report, Content Marketing Institute, a marketing education and training organization, identified a number of trends and points of emphasis for business owners to consider in their marketing efforts:

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 Posted on March 03,2015 in Campaigns

In the world on online marketing, the goal is to reach as many potential customers and clients as possible. You provide services that millions of people of need, and enhancing your company's internet presence is one of the most important aspects to reaching new clients. Enhancing internet presence means more than expanding the company website; it also requires an awareness and proper deployment of SEO, or search engine optimization. SEO represents a process of understanding the algorithms and characteristics of internet search engines, such as Google and Bing, and utilizing that information to draw more potential customers to your site. As search engines evolve to meet the needs of users, SEO changes as well, and an experienced marketing company can help you weather the changes while maintaining high internet visibility.

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 Posted on February 25,2015 in Campaigns

As a practicing attorney, you are in business to provide professional legal services to all those who seek out your skills. But what if by increasing your mobile marketing efforts you could market these skills to a broader range of consumers?

Pew Research Center, a leading research organization dedicated to providing insight  into American trends, recently reported that eight in every 10 American adults own two or more mobile devices, with 51 percent relying on a tablet or smartphone to seek out services or to obtain daily news.

As mobile technology quickly infiltrates social media marketing, perhaps it is the opportune time to revisit or create your mobile marketing campaign. Pew further calculates that 40 percent of all smartphone users typically visit one or more social media marketing sites, such as professional websites, Facebook, Twitter, or LinkedIn on a daily basis.

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 Posted on January 22,2015 in Campaigns

The American Marketing Association (AMA), in collaboration with the Duke Fuqua School of Business and McKinsey and Company, recently reported, via The CMO Survey, that marketing budgets consume almost 11 percent of firms’ annual budgets.

As the CMO Survey provides analytical data to support the cost of marketing for business to business models, is there a way that small firms or solo practicing attorneys could slash their marketing budgets to provide cost-effective social media marketing practices?

There is, and it is referred to as cross promotion. This essential marketing strategy can and should be utilized in every type of professional social media marketing campaign. The strategy is quite simple. Cross promotion provides a quick and relatively cost-free method of increasing traffic to already established social media profiles.

There is a catch, though. For cross promotion to work, first established social media sites already need to be operational. For example, if you or your firm already engages your target demographic on Facebook, you must establish other social media platforms, such as LinkedIn or Twitter, to actively cross reference the profiles.

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 Posted on January 15,2015 in Campaigns

It is no secret that Twitter faced a tumultuous ride during 2014. However, according to Anthony Noto, Twitter’s newly hired Chief Financial Officer (CFO), Twitter and its executive team are  promising a resurgence to increase investor confidence by escalating new product development and the launch of new program features.

As the Twitter team tweaks its vision for 2015, as a practicing attorney, what Twitter tweaks are you planning for in the new year? It may be time to revisit your Twitter account or schedule a consult with your marketing manager or contracted social media marketing firm.

In the interim, the Social Media Examiner, the world’s largest online social media magazine dedicated to increasing social media awareness, offers the following suggestions for tweaking your personal Twitter profile.

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 Posted on January 07,2015 in Campaigns

Just what is “branding?” The word has multiple definitions, but for many companies, branding relates to establishing a unique and identifiable name, design or term that allows automatic recognition of a person, place or thing.

For the practicing attorney, branding could mean everything. With the open for business sign flashing on the Internet 24/7, it is more important than ever for attorneys to build a brand to set themselves apart from the competition. Establishing a unique brand in conjunction with all other functioning digital components, an attorney opens the doors to prospective shoppers seeking specific services, backed by an established, recognizable, strong and trusted online presence.

The following suggestions may prove beneficial to learning more about branding before scheduling a consult with a marketing manager or contracted online marketing firm.

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 Posted on December 29,2014 in Campaigns

As 2014 rapidly approaches its expiration date, members of the legal industry may be exhaling a collective sigh of relief. For those who tested the waters of social media marketing as a means to cultivate clients this year, perhaps now is the time to look forward to a minute or two and catch your breath before planning for 2015.

With the release of the 2014 Social Media Marketing Industry Report, the Social Media Examiner reviews the marketing trends of 2014 and forecasts that an increase in use of the following platforms should be evident throughout all 2015 marketing campaigns:

• Blogs,
• Facebook,
• LinkedIn,
• Twitter, and
• YouTube.

Although the utilization of these platforms have likely infiltrated the majority of all successful 2014 marketing plans, the continuation of branding through timely and relevant content as a means to reach a targeted demographic may be the most significant trend in social media marketing for 2015.

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 Posted on December 17,2014 in OVC Lawyer Marketing

OVC, INC., a website development company specializing in law firm marketing, begins a new photography venture. The business celebrates by sponsoring a local event for the DuPage County Bar Foundation.

Lawyer marketing company OVC, INC., located in Wheaton, Illinois, announces new photography services dedicated to providing client headshots and high-quality images for website design.

OVC, devoted to providing high-quality and specialized attention to attorney clients, has taken their commitment to the next level with the launch of a new in-office photo studio. Equipped with high-definition cameras, sleek backdrops, professional lighting, and an expert photographer, OVC now offers the additional photography services to clients that purchase website packages or those looking to update their online resume.

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 Posted on December 09,2014 in Campaigns

Social media marketing has no intention of losing pace in today’s fast world of technological brand building and marketing. As the Social Media Examiner reports, the lure of social media remains an intriguing fascination for the U.S. consumer, who spend at least 37 minutes per day on either Facebook, Twitter or LinkedIn.

The lure remains so strong that 57 percent of all online marketers relied heavily on the placement of social media ads in 2013, with numbers expected to rise by 23 percent by the end of 2014.

The legal community is not immune to this trend. According to the 2013 American Bar Association Technology Report, social media marketing utilized by all levels of practicing attorneys is becoming more important than ever. No longer is social media a mere concept, but law firms are working to create an effective marketing plan involving social advertising to increase leads and grow practices.

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