Using Photography in Online Marketing

 Posted on May 13,2015 in OVC Lawyer Marketing

What was the last thing you remember seeing on social networking site? Do recall a witty Facebook status or an inspirational tweet? Maybe it was a picture of a relative’s child or a vacation snapshot from a friend you have not talked to in years. If you are like most people in the current digital age, it is the images that you carry with you in your mind, much more than quotes or words. That is why savvy business owners looking to more effectively market their brand are moving toward photography and imagery to capture the attention of prospective clients

Move Beyond Text-Based Content

Page after page of marketing advice has been written to help companies better manage their online presence. In addition to creating mobile friendly and responsive designed websites, owners have been encouraged to incorporate dynamic content into their marketing campaigns. Regular updates, social media posts, and blogs can all help promote a brand and bring it to the forefront of public consciousness. However, many text-based efforts fall a bit short in personalizing a company or brand. Appropriate use of images and custom photography, on the other hand, can provide a company site with a personality to match that of your business.

Photos Help Clients Relate to Your Brand

All the descriptions and words in the world could never tell your company’s whole story, especially in today’s visual environment. Potential customers needs to see the “who and what” of a business before they decide to enter into a commercial relationship. Custom photography, in particular, can allow you to offer prospective clients a better understanding of your firm by showing them the faces of you and your team. They will be able to see in your images, your dedicated nature and commitment to client satisfaction, helping establish a level of trust even before the initial handshake.

You can also use photography to share your company’s physical appearance and resources. Your firm’s setting and architectural design may be specific points of pride for you as an owner, and incorporating that into your marketing efforts helps turn your outreach campaign into a virtual extension of your brand.

Utilize Professional Services

There is certainly no shortage of picture-taking tools in today’s world. In fact, it has been estimated that there are more than 4 billion camera-phones in use around the world, and that number does not even include traditional cameras. However, owning a camera, or camera-phone, hardly qualifies one as a photographer. A true professional understands how to best capture an emotion or moment and how to tell a story in just a few images.

If your company’s marketing campaign needs to be rejuvenated, custom photography may offer you the solution you need. At OVC, INC., we have been providing online marketing services to attorneys since 2008, and have recently added professional photography to our product catalog. Our experienced team will work with you to create an image portfolio and visual layout to help your firm stand out from the crowd. Call us today at 630-635-8000 to schedule a consultation.

About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.