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Recent Blog Posts
Expanding Your Mobile Marketing Strategies
Much as the world itself is constantly changing and evolving, so is the landscape of advertising and marketing. Once upon a time—and still to some extent today—the pinnacle of marketing for a company was to attach its name to a popular radio or television broadcast. Consider how after the 1938 debut of Orson Welles’ War of the Worlds, the host radio program, then called The Mercury Theatre, attracted Campbell’s Soup as a sponsor and became The Campbell Playhouse. This weekend, the annual Army-Navy football game will be proudly presented by USAA, a company that offers financial and insurance services to members of the armed forces and their families.
Name repetition, however, is not enough for most consumers. Companies have quickly begun to realize this, and while Cartoon Network programming will probably always be sponsored by toy companies and cereal makers, marketers have shifted their primary focus toward other avenues. Today, the modern consumer spends several hours per day engaged with a mobile device, including smartphones and tablets. This means that companies must have a plan for reaching prospective customers in a manner conducive to a mobile lifestyle.
OVC, INC. Lawyer Marketing Launches Illinois Child Support Calculator
Chicago-based attorney and law firm marketing company OVC, INC. announces the launch of the Illinois Child Support Calculator app and website.
OVC, INC. Lawyer Marketing is pleased to announce the launch of the Illinois Child Support Calculator app and accompanying website. The calculator is currently available on Google Play for Android devices and is planned to be released in the Apple App Store.
The Illinois Child Support Calculator tool allows divorcing parents the ability to estimate their child support obligations. The calculator offers important information regarding Illinois child support including the statutory guidelines and the determination of net income. The amount of child support a court orders for any particular legal case may be different from the calculator’s estimation.
While every divorcing couple’s circumstances are unique, the Illinois Child Support Calculator provides a rough estimate based entirely on the non-custodial parent’s gross income from their employer, along with the following deductions from the gross income:
Is Your Website Due for a Major Update?
In executive offices and conferences around the country, business owners and decision-makers are developing their objectives for 2016. It is probably happening in your own office as well. You and your team have likely given a great deal of thought to ways that your firm can improve in the coming year: attracting more clients, increasing revenues, and solidifying your brand. What you may be overlooking, however, is the importance of your company’s website in meeting those goals. For many businesses, their websites are uninteresting, static displays of relatively mundane information, and, once launched, are quickly forgotten about as a useful business tool. If updating your website hasn’t appeared on your company’s list of objectives for a couple years, now is the time to change that.
Increasing Reliance on Web Technology
Social Media Is a Two-Way Street
When you scroll through your Facebook news feed, do any brands or companies in particular catch your attention? Is it the companies that are desperately trying to generate clicks? Probably not, right? More likely, it’s the businesses that engage in the day’s relevant conversations, and subtly remind you that they, like a trusted friend, will be there when you need them. Now think about your own professional presence on social media. Which type of social media marketer are you? Are you constantly asking for likes, retweets, or shares? If you are, it may be time to reconsider your social media strategy, and to develop a softer, more relatable approach.
What Consumers Look For
A prospective client ready to enter into a business relationship is likely to use search engines and online reviews, but he or she may also look through social media for information. It is not uncommon for Facebook or Twitter users to ask their friends for advice on which company to choose. Getting your name into that conversation is the tough part. If you have a vibrant social media home, such a Facebook page with regular updates, your existing, loyal customers are likely to help by suggesting your company when their friends need advice.
Common Online Marketing Mistakes to Avoid
Digital marketing is pretty simple, right? Build a half-decent website, post a few blurbs on social media, a blog post here and there, and potential clients will flock to your site and begin knocking down your door. Guess again. In an era where more and more consumers are turning to the Web to begin a large majority of their business relationships, a laissez-faire approach to online marketing is simply not an option if you want your firm to succeed.
For those who new to the idea of Internet-based business promotion, however, it is easy to get too excited and inadvertently lead their companies down the wrong path. With a little bit of research, along with the help of a qualified marketing team like the professionals at OVC, INC., your firm can avoid some all-too-common marketing mistakes.
A Poorly-Organized Strategy
Use Your Blog to Connect with Prospective Clients
One of the most attractive elements of digital marketing is the flexibility that it affords you and your company. When you use print media to advertise or to reach out to potential customers, each revision or adjustment to your message effectively makes the previous version obsolete and requires you to start over. Using online technology, though, gives you the opportunity to regularly update and amend your site, ensuring your public image is always totally up-to-date. Similarly, you would probably never consider using ink and paper to disseminate weekly or biweekly points of interest to your prospective clients, no matter how relevant the topic may seem to be. A well-designed blog strategy, however, can allow you to maintain regular contact with interested visitors, which, in turn, can dramatically increase traffic to your website.
Getting the Most Out of Your Pay-Per-Click Marketing Campaign
When a potential client is searching the internet for services that your firm offers, you probably realize that it is extremely important to have your name listed among the top-ranked search results. Through various Search Engine Optimization (SEO) techniques, your website can earn higher rankings, and organic traffic is likely to increase. But, what you may not know is that there is often a way to push your office directly to the top—as in, your name can appear literally above every other search result. A well-designed, strategically-implemented pay-per-click marketing campaign can help your firm reach levels of online visibility you may have never thought possible.
What is PPC?
Pay-per-click, or PPC, is a search engine marketing technique and advertising model that helps direct internet users looking for particular information and services to websites that can meet those needs. Rather than charging a flat fee for running an advertisement—like commercials during a football game, for example—a PPC campaign charges the advertiser a nominal fee each time a user clicks on the ad. Therefore, a company or firm investing in PPC must be sure that they are able to successfully convert enough interested users into paying clients or risk a negative rate of return on its marketing investment.
Tips on Responding to Online Criticism and Negative Reviews
It is important to get one thing out of the way immediately: you are never going completely satisfy every client that walks through your door. That is simply a fact. Of course, you and your team will certainly try and, maybe, by your own standards, you will succeed nearly 100 percent of the time. Your standards, though, are not your customer’s standards, and in many cases, what your client was hoping for is not reasonable, realistic, or even possible. The internet age, however, has provided anyone with a screen and a web connection a large variety of platforms to express his or displeasure, no matter how misguided it may be. When a negative review shows up on Google or Yelp about your company, you are able to take back control of the conversation and, possibly, turn the situation into an opportunity for growth.
Online Marketing 101: What is SEO?
When you were a child, you probably asked your parents dozens of questions every day. As you got older and your questions more complex, you likely heard the phrase “look it up” quite often. Within the last two decades, “look it up” has been replaced with the more futuristic-sounding directive, “Google it,” as people from all walks of life now turn to the Internet as primary source of reliable information. Google and other search engines each utilize a unique method of sorting through the millions upon millions of available web pages to present searchers with a list of the most relevant results. But, how can you can convince Google that your page is relevant to a particular search? The answer lies in the efficient, strategic application of a process called Search Engine Optimization, or SEO.
Mobile Friendly Websites More Important Than Ever
In the wake of Google’s so-called “Mobilegeddon” algorithm changes earlier this year, mobile friendly websites seem to have experienced the boost that most experts were expecting. Conversely, sites considered non-mobile friendly suffered a drop in Google-driven traffic, which, in turn, led to higher expenditures on mobile-search ads. While the effects of the April update were not immediately evident, as weeks and months passed, the importance of a mobile friendly website has become increasingly clear.
Quantitative Analysis
As predicted, in the weeks following the algorithm change, non-mobile friendly websites saw double-digit decreases in traffic from mobile searches. According to a report by Adobe Systems which tracked more than 5,000 sites of all types, the drop was as high as 12 percent in the first two months. To offset the loss in organic traffic, site owners felt compelled to purchase more mobile-search advertisements from Google, ultimately driving the price of such ads up by as much as 16 percent.
