Content Marketing Has Never Been More Important

 Posted on June 05,2015 in Campaigns

If you own or run a business, you understand the necessity of continued growth. You cannot afford to remain stagnant in the modern marketplace, as, for many companies, that equates to falling behind the competition. The dilemma, of course, is determining the best way to more forward and how to take advantage of the resources available in today’s commercial landscape. Development of a strong content marketing campaign can present your company with opportunities for growth like you may have never thought possible.

Understanding Content Marketing

Content marketing is a fast-growing marketing technique that is focused on the creation and distribution of valuable, relevant, and consistent media and content aimed a particular audience with the goal of attracting and retaining customers. This type of marketing directly employs the resources and capabilities of the internet and its unlimited reach, allowing companies to share articles, blogs, images, videos, and other information to strengthen their brand and message. Most importantly, content marketing is completely customizable, as the published content is developed with your goals in mind and designed to meet the needs of your prospective customers.

Why Now?

Up to 80 percent of people acknowledge that they skip commercials when watching television. Gone are the days where heavy TV advertising will drive customers to your door. Likewise, print media is also a struggling enterprise, as layoffs have continued at some of the nation’s largest newspapers. On the other hand, more than 70 percent of online adults utilize social media sites, and more than 40,000 Google searches are conducted every second! The future is now, and it lives online.

Help Your Customers Decide

More than ever, customers seeking to interact with a company are doing so on their own terms. In years gone by, sales representatives were tasked with seeking out potential clients, learning their needs, and developing an approach to meet them. Today, however, customers are taking more active role in the decision making process, arming themselves with information regarding not only product details and specifications, but also information about the companies with which they may do business. Nearly 60 percent of a customer’s purchase decision, according to some estimates, is already made by the time the customer talks to someone at the company.

This is where content marketing can help position your company for success. Dynamic content does more than present your information. It helps you build your brand and create an interactive online experience for your potential customers. A strong content marketing campaign also incorporates social media as an avenue for developing awareness. There has never been a more comprehensive method of disseminating your company’s message to so many prospective clients so quickly.

Content Marketing Professionals

You may realize that content marketing could provide your company with the needed opportunity for growth. So, what is the next step? As a business professional, you are well-versed in your own area of specialty and may feel ill-equipped to jump into the arena of online marketing. Fortunately, the team at OVC, INC. can help. Since 2008, we have been providing cutting-edge online marketing solutions for attorneys, and are ready to bring that professional experience to you. Our team will work with you to develop a customized content marketing campaign that will help your company thrive. Contact our office today by calling (630) 480-2897 to schedule a consultation.

About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.