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Recent Blog Posts
Your Awards and Organizations Can Boost Your Online Image
If you have been in practice for any length of time, you are probably aware of many of the awards and distinctions available to attorneys from various groups and organizations. In fact, you may be able to name a few of them right off the top of your head: SuperLawyers, Top 100 Trial Lawyers, The Best Lawyers in America, American Board of Trial Advocates, and the American Academy of Matrimonial Lawyers. In addition to awards, organizations like Avvo also provide a rating system, helping potential clients to identify which attorneys may be best suited to help them with their particular case.
Quality Standards
Each of the groups that offer attorney recognition awards maintains certain quality standards that a lawyer or firm must meet. In most cases, there is a full nomination and selection process that ensures that only the top percentage of practicing attorneys can qualify for the distinction. Earning a SuperLawyers recognition or an Avvo rating of “Superb” shows prospective clients that you are among the best in your particular area of practice.
Apple’s Twitter Prodigy Offers Tips on Social Media Marketing
If you have spent any time at all on the internet in recent years, you are probably familiar with at least some of the major social media outlets. Facebook, of course, has the largest user base and is constantly making headlines for its financial success as well as innovations available to users on the platform itself. Beyond that, you have likely heard of other social networks and apps, including Twitter, LinkedIn, Instagram, Snapchat, and Google+, but may not understand how the pieces of the marketing puzzle fit together. In order to make the most of the opportunities offered by social media, it is important to recognize how each network can be used to help you reach your company’s specific objectives.
Among the Best in the Business
Business Insider recently shared the story of a young marketing director who has been a driving force behind Apple’s new customer service social media account. Apple launched @AppleSupport on Twitter earlier this year and brought 22-year old Tai Tran on board to run it. In just a few short months, the account has already attracted more than a quarter of a million followers. For his part, Tran has been recognized by Forbes on its 2016 30 Under 30 list. He also teaches undergraduate marketing courses at UC Berkeley, sharing much of his course material via his LinkedIn account.
Let OVC, INC. Handle Your Firm’s Photography Needs
It is impossible to understate the value of a strong visual presentation. You and your firm probably realize how important it is to project an image of authority and reliability to your potential clients. At OVC, INC., we understand the power of professional images and are proud to offer world-class photography services to attorneys and law offices around Northern Illinois.
More Than a Photo
If you were to check your pockets, your desk, and your briefcase right now, you would most likely find at least one, if not two or more devices with picture-taking capabilities. Chances are, your cell phone, tablet, and laptop all have a built-in camera, giving you the ability to take a snapshot whenever you want. But taking a picture—no matter how visually appealing the result may be—is not comparable to the applied knowledge and skill of a professional photographer who knows how to bring out the personality of you and your team, and to capture the spirit of your firm.
Facebook Announces Increased Live Video Streaming Options
The world’s largest social media outlet has set its sights on a new type of online connectivity that may eventually blur the line between social networking and television-type entertainment. This week, Facebook announced that it would be rearranging its mobile interface to bring increased attention to its live streaming video feature that allows users to share real-time video updates with their friends and followers. Live video, thus far, has only been available on Facebook for media publishers and high-profile celebrities, but bring the feature to all users has been a priority for CEO Mark Zuckerberg. While the effort is still in its infancy stages, the increased traffic and unique connections offered by live video promise to provide interesting opportunities for marketing products and services.
Why Social Media Marketing Works
If you are like many business owners, you have probably tried various ways of building name recognition and engaging prospective customers. You may have paid for billboards or television ads, or spent time and energy designing printed marketing materials. Many of these “tried and true” advertising efforts often do not deliver the results you expect, especially as more and more consumers have not picked up a physical magazine or newspaper in months and are using digital technology to skip TV commercials. This is precisely why business owners and entrepreneurs are increasingly looking online—and particularly to social media outlets—for new ways to spread the message about their companies. There are many reasons that social media marketing can work for you, but the simplest are often the most important.
You Go to Your Audience
Video Marketing Builds Trust with Prospective Clients
We have talked before about the growing popularity of social media sites overall, and, in particular, the connective power of Facebook and its one billion-plus users. Facebook is one of the three most-visited sites in the world and, depending upon the reporting outlet, typically holds the number three spot in website popularity rankings. Number one is hardly surprising, as Google and its search capabilities generate more traffic than any other site. The second most popular site also makes sense, but may not come immediately to mind if you were asked. The video-sharing site YouTube also boasts more than a billion unique monthly visitors, a clear reflection of a cultural shift toward online video as a communication tool.
A Social Phenomenon
Not all that long ago, individuals, companies, and marketers relied almost exclusively on text and pictures—think roadside billboards and email campaigns. Unless you were willing to invest in television advertising, video played a very small, if any, role in your company's outreach strategies. Today, that is clearly no longer the case.
Illinois Fantasy Sports Update: Expedited Lawsuits Due in Court This Summer
A few weeks ago, we talked about an announcement by Illinois Attorney General Lisa Madigan regarding the legality of online fantasy sports in the state. As sports fans who are proud to call Illinois home, the Attorney General’s determination that Illinois residents cannot participate in pay-to-play fantasy sports without breaking the law has directly impacted many of us at OVC, INC., along with millions of others around the state. Our first post on the subject mentioned that two major players in the online fantasy sports industry had filed suit against the Attorney General, claiming that her interpretation of the state’s gambling laws is incorrect and that the games should be officially declared legal. While similar battles are underway in other states, including New York and, most recently, Texas, the cases in Illinois are on the fast track to the courtroom, which at least one trial expected to begin in Cook County by mid-summer.
David B. Sosin Seeks to Become Third Vice President of the Illinois State Bar Association
In October, David B. Sosin announced his candidacy for the position of 2016 Third Vice President of the Illinois State Bar Association (ISBA). He has served the region in his private commercial practice for more than four decades, and currently serves as Treasurer of the ISBA, as well as on the ISBA Board of Governors.
David received a Bachelor of Science degree in Finance from the University of Illinois, and went on to earn his Juris Doctorate from the Northwestern University School of Law in 1972. He is the founding partner at Sosin, Arnold & Schoenbeck, Ltd., a private commercial law firm that has been serving clients in the Chicago region for over 43 years. In addition to his private practice, David has served previously as the President of both the Illinois Bar Foundation and the Southwest Bar Association, and is a member of the Board of Directors of the ISBA Mutual Insurance Company. He is an ISBA Board of Governors Award Winner, and was named a Laureate in 2011, the highest honor available to practicing attorneys. David also earned the David Hilliard Award for Committee Service from the Chicago Bar Association.
Money-Wasting Marketing Traps to Avoid
As you look to expand your online visibility, there are virtually unlimited resources and “how-to” guides suggesting techniques and strategies you should be implementing immediately. Whether you find them online, in print, or elsewhere, when taken altogether, it can be extremely difficult to separate the helpful information from the not-so-helpful. There are so many options and choices to be made when developing or adding to your marketing and search engine optimization (SEO) strategies, it can be tempting to try them all. However, there are a few mistakes you may be making right now that are costing you money while providing relatively little return on your investment.
Not Knowing What You Need
You may have a pretty basic understanding that you want for your company and your website: improved search rankings, increased web traffic, and, therefore, more visitors that can be converted into new clients. But what tools do you need to make that happen? If you are already spending time and money on software, programs, or services without knowing how they are equipped to help you meet your objectives, you risk wasting that investment. Using the right tools, including blogs, videos, and analytical programs is crucial to meeting your marketing goals.
OVC, INC. Lawyer Marketing Opens New Office in Downers Grove
OVC, INC. Lawyer Marketing is pleased to announce the opening of its new office in Chicago's west suburbs. The online lawyer marketing company’s new office is located at 5235 Thatcher Rd., Downers Grove, IL 60515. The Downers Grove office is conveniently located just one block east of the Veterans Memorial Tollway (I-355).
"Our new location has given us the opportunity to not only expand and improve our office space, but to continue to grow our talented team as well. These positive strides we have taken over the past few months have greatly benefited our clients and team alike," says OVC, INC. President, Greg Wildman.
Since 1999, OVC, INC. has launched over 500 websites for attorneys nationwide. The company is dedicated to developing websites, which not only catch the eye, but also meet and succeed their client’s business objectives. The OVC team achieves this by focusing on the two most important elements of an effective website: the design and content.
