Apple’s Twitter Prodigy Offers Tips on Social Media Marketing

 Posted on April 21,2016 in Social Media

If you have spent any time at all on the internet in recent years, you are probably familiar with at least some of the major social media outlets. Facebook, of course, has the largest user base and is constantly making headlines for its financial success as well as innovations available to users on the platform itself. Beyond that, you have likely heard of other social networks and apps, including Twitter, LinkedIn, Instagram, Snapchat, and Google+, but may not understand how the pieces of the marketing puzzle fit together. In order to make the most of the opportunities offered by social media, it is important to recognize how each network can be used to help you reach your company’s specific objectives.

Among the Best in the Business

Business Insider recently shared the story of a young marketing director who has been a driving force behind Apple’s new customer service social media account. Apple launched @AppleSupport on Twitter earlier this year and brought 22-year old Tai Tran on board to run it. In just a few short months, the account has already attracted more than a quarter of a million followers. For his part, Tran has been recognized by Forbes on its 2016 30 Under 30 list. He also teaches undergraduate marketing courses at UC Berkeley, sharing much of his course material via his LinkedIn account.

Breaking Down Social Media Sites

Tran classifies social media marketing into several basic categories. Each of the most popular networks can help meet certain goals, depending on a business’s marketing needs. Facebook and Twitter, for example, are ideal for building and maintaining customer relationships. They, along with LinkedIn, also work well for employment branding and reaching potential candidates. For the purposes of search engine optimization (SEO), Google+ and YouTube are extremely helpful, while Snapchat and Instagram are useful for brand segmenting and niche marketing.

Using this basic framework, companies can develop a marketing strategy that is designed to get the greatest return on their investment. If you are looking to increase you online visibility, for example, you will probably want to spend time and resources on Google+ and YouTube. When you want to engage with prospective clients, you may add or shift your attention toward Facebook and Twitter. Instagram and Snapchat should be reserved for reaching very specific audiences and demographics, but can certainly add value to your marketing efforts.

Social Media Marketing From OVC, INC.

To be successful in today’s digitally connected world, you cannot ignore the potential power of social media marketing. At OVC, INC., we are equipped to help you create strategies for building client relationships and expanding the reach of your brand. Contact our knowledgeable team today for a complimentary website analysis. We offer a full catalog of online marketing products and services that can help your firm rise above the competition. Call 630-635-8000 to learn more.

Sources:

http://www.businessinsider.com/apple-tai-tran-on-social-media-marketing-2016-4

http://www.slideshare.net/taictran

https://www.thesequitur.com/integrated-approach-of-social-media-marketing-2007264/