Top Social Media Marketing Trends for 2024

 Posted on February 12,2024 in Social Media Marketing

For law firms and other businesses that are looking to connect with potential clients online, social media can be an essential tool. However, social media marketing is an ever-evolving field, and staying ahead of the current trends is essential to ensure that firms can effectively reach their target audiences. As we look towards 2024, several key trends are expected to dominate the social media landscape. By understanding the best ways to stand out in a crowded field, law firms can take steps to promote themselves, establish credibility and trust, and build relationships with clients.

Short Form and Long Form Video

In recent years, short-form video platforms like TikTok have exploded in popularity. With over a billion monthly active users worldwide, TikTok is more than just a platform for dancing challenges and lip-sync videos—it has become a powerful tool that helps businesses connect with customers. The appeal of short-form video lies in its ability to capture attention quickly and convey information concisely. Attorneys can leverage this trend by creating engaging content that informs people about legal issues and demonstrates how they can help people with their legal needs.

In addition to short videos, long-form video content continues to be highly valuable on platforms such as YouTube. In fact, TikTok has begun to focus on longer videos as well, allowing for videos as long as 10 minutes and even experimenting with 30-minute videos. More people are turning to these platforms as a source of educational content or to perform searches and get answers to their questions. Law firms can capitalize on this trend by creating longer-form videos that provide helpful information about legal issues or concerns that may affect their clients.

Social Media Search Optimization: Getting Found on Social Platforms

Social media search optimization refers to the practice of optimizing social media profiles, posts, videos, and other content so that they can be found through search engines and in queries performed within social networks. More and more people are searching for information directly on social platforms, such as by looking for informational videos on YouTube

To ensure that a firm’s social media strategy includes search optimization, it is important to include relevant keywords in bios, social media posts, and video descriptions. Attorneys can also encourage engagement by using hashtags strategically and responding promptly to comments or direct messages from followers.

The Role of Artificial Intelligence in Social Media Marketing

Artificial intelligence (AI) is revolutionizing many different industries, and it is also playing an increasingly significant role in social media marketing. AI-powered algorithms are being used by platforms like Facebook and Instagram to curate customized feeds based on user behavior and preferences. Tools like ChatGPT are also being used to generate content, including social media posts, video scripts, images, and even videos.

For law firms, it is important to understand how AI may be used as part of a social media strategy. While these tools can help a firm tailor content to reach the right audience at the right time, it is important to make sure they are used correctly. Since information generated using AI can be inaccurate and unreliable, it should be reviewed by people before it is published

Contact Our Social Media Marketing Experts

If you want to stay ahead of the curve with your social media marketing strategy in 2024, partnering with digital marketing experts can ensure that you are taking the right approach. At OVC Lawyer Marketing, we help law firms leverage the latest trends in social media marketing strategies. Whether you are looking to create informative videos, connect with people on various social platforms, or integrate these tools into your website and your digital marketing strategy, we can work with you to help you achieve your goals. Contact our social media professionals today at 630-635-8000 to learn more about our services.