Confirmed: Google’s Core Search Ranking Algorithm Has Been Updated

 Posted on March 20,2018 in Search Engine Optimization

If you have noticed the rankings of various websites in search results have changed, it is likely due to the fact that Google has confirmed a “broad core algorithm” update that occurred at the end of February. 

Those who follow Google on Twitter may have seen their post explaining that they do these types of updates “several times per year”. Google said that “Some sites may note drops or gains.” This could very well be because Google has made changes to their ranking models. These changes are said to benefit “pages that were previously under-rewarded.” 

If you’re looking for Google’s full statement on Twitter regarding these changes, you can find it below:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that are previously under-rewarded.

There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Some website owners may worry that with this most recent change, there is nothing they can do to fix or revert their website’s ranking after this official Google update. If you notice your website’s ranking has dropped dramatically in Google, it is important to seek guidance from an SEO professional who can analyze your website and find weaknesses that can be improved upon. 

OVC Lawyer Marketing has monitored the Google Algorithm changes for over a decade and has used SEO techniques to successfully improve the rankings of our client’s websites. Please call OVC, INC. at 630-635-8000 or contact us online to learn more.