Choosing the Best Online Marketing Firm: A Recipe for Success

 Posted on May 29,2014 in Legal Marketing

From Alton to Wheaton, the HG.org provides a directory of practicing Chicago attorneys all vying for new business. Locating prospective clients can be a challenge. How attorneys accomplish this may depend heavily on the online marketing firm they hire to define and achieve their social media marketing goals. As each attorney is unique, so should their recipe for success when it comes to contracting an experienced online marketing firm.

As social media marketing expands how do you know you are choosing the best online firm? One that is the perfect blend of meeting your needs but also achieving the highest rate of return on your investment?

If you are in the research phase, take a moment to review the following key ingredients before scheduling an initial consultation. Having a clear composite of your goals will not only save you time and money but will help avoid the danger of becoming a casualty of yet another generic online marketing firm.

Define Your Goals – Take an inventory.  Outline what you are trying to accomplish and the methods you want to utilize. By doing this, you will only increase your success in identifying the best online marketing firm available to you. Be specific and request samples. Often firms will not divulge every secret ingredient on their site to avoid providing the competition with new ideas.

Finding a Partner - The firm of choice should be enthusiastic and attentive. An online firm that avoids ongoing conversations or does not reply quickly to your emails is not the right firm for you. They should commit to you for the long haul. A firm that offers industry insight into online marketing tactics and how they plan to achieve your goals is one worth considering.

Industry Specific - You are an attorney. Do not opt for a “generic” online marketing firm. You should both be speaking the same language. They should throw into the mix all options and services available to reach your target audience.

You Get What You Pay For – Your reputation is on the line. It is possible to pay bargain basement prices but do you really want your online reputation to reflect that decision? Of course not. Define a budget but make sure it is competitive. Chances are if you go the cheaper route you risk having the summer intern in charge of your online persona and your livelihood. Be realistic about cost but remember, you get what you pay for.

It is also in your best interest to trust your instincts:

• Are you being treated as an individual?
• Are they open to your ideas?
• Are they enthusiastic?
• Are they offering a multitude of services?
• Are they successful?

Perhaps the last question is the most measurable. If the online firm has a proven track record and their seasoned team has achieved the goals of previous and current clients, they will do the same for you.

If you are currently seeking an experienced online marketing firm with a proven track record in the legal industry, look no further. OVC, INC. has been working with the legal industry since 2008. We are driven to incorporate innovative, user-friendly and cost effective products and services as a perfect recipe for each of our clients to grow their practice and their online return on investment. Contact us at 630-635-8000 for more information today.

About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.